I’m a creative producer & art director working in ultra luxury fine art, design & fashion.
I am currently the Communications & Content Director at Todd Merrill Studio, a contemporary collectible design and fine art gallery in Tribeca, NYC. In this role I am the primary artist liaison, I work closely with the principal and founder, Todd Merrill, on developing artist projects and producing exhibitions and art fair booths. As the Communications & Content Director, I art direct all photo shoots, manage the marketing strategy and content development across social, email and digital channels. I oversee all advertising and press relations. I write all artist and product essays, am the primary graphic designer for printed and digital collateral, and main photo editor.
I have worked with Sotheby’s auction house and private sales galleries in Aspen, Palm Beach, East Hampton and Beverly Hills as an event producer for VIP & public events as well as an art director for private sales exhibitions, marketing collateral and overseeing the content strategy for private selling and benefit auction promotion. I’ve curated events from intimate private dinners with Sotheby’s VIP clients, to private concerts with Method Man, to large scale cocktail parties, dinners, brunches, and private museum & collector tours. I excel at creating luxurious environments from intimate to grand scale.
I developed a new brand campaign for Sotheby’s Private Sales sector ranging from printed advertising to digital ads, editorial storylines, email newsletters and social media campaigns. I worked closely with the regional heads across North America on marketing and promotional opportunities and liaised with the heads of the Paris, Monaco, Amsterdam, Brussels, Dubai and Hong Kong offices on promoting major selling exhibitions. I worked across the fine art, luxury jewelry, fine watches, fine wines, whiskeys, and collectible design departments.
I’ve worked as a creative strategist with contemporary art & design curators, artist residencies in Japan and Greece, a philanthropic art society, and a contemporary artist. I was the Creative & Exhibitions Manager at Tribeca-based collectible design gallery, R & Company, where I partnered with the Creative Director to conceptualize and design exhibitions & fair booths, art direct photo shoots and direct all digital marketing channels. At R & Company, I organized private and public events including a private dance performance by Martha Graham senior dancer to highlight an Isamu Noguchi sculpture that was on view in an exhibition.
I specialize in creative concepts and direction ranging from event/experiential design, photography & video direction, product design, and digital strategy and have worked with organizations including R & Company, The Armory Show, Creative Time, Pulse, Salon Art + Design, Frieze, Donna Karan, Valentino, Chanel, Max Mara, The Mark Hotel, Commune Design, and Carpenters Workshop Gallery among others.
I’m fluent in Italian and conversational in French and Spanish.
Degrees
M.A. Italian Art & Literature, NYU in Florence, Italy, 2015, Summa Cum Laude
B.A. Journalism & Visual Communications, NYU, 2011, Cum Laude, University Honor’s Award
Growing up as a dancer, movement has always been a key aspect of my creative process. At 15, I discovered yoga and fell in love with the grounding practice of connecting breath with movement. I've taught yoga in NYC & Florence, Italy since 2014 and have been practicing Reiki, a Japanese energy healing modality, since 2016. I work with tarot with private clients as a way to connect with our intuition through deciphering archetypal messages.
I’m a self taught artist working in a naive, spectral style. Discover more via the link above.